Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Nokia N70 Mobile Phone

The entry of Nokia N series in the world of mobile phone handset has taken the mobile phone users by pleasant surprise. Almost all the sets of the series are completely compatible to serve the purpose of a busy bureaucrat, ambitious businessman and any other fun-loving mobile user. Let us see the features and functionalities of the most favorite member of the series — Nokia N70.

Nokia N70 is the most popular for its high resolution video camera. Simply unfold and twist the main display and the hand set is ready to shoot superb quality video using the high-resolution color landscape view as a viewfinder. For convenient one-hand operation there are zoom keys including up to 8x digital zoom for video.

You can easily connect it to the Internet thereby to communicate with others, create and share experiences, participate in Internet communities, and access digital content using available mobile broadband connections. How interesting is it to communicate with the rest of the world or enjoy your favorite channel using a small tool which remains well-fit within the fist of your hand!

May be for serious work or simply having sheer fun Nokia N70 can provide unparallel multimedia experience. With its powerful functionality and winsome design it can arrest the attention of any fashionable person. With all these wonders packed in a small and cute device will Nokia N70 be an ideal for any group of mobile phone users, irrespective of their age and status.

Why Use Paid Sites For Phone Number Information?

You may be wondering about this when you would have seen so many free reverse phone search websites advertising their services. If a reverse cell phone lookup service is available for free, then why would anyone pay for it somewhere else? Also, what is the big deal really? If you need to perform a reverse cell phone lookup, then you should be able to do it as it is your right to know the source of mysterious calls.

Yet, reverse phone search websites remain to be paid services. This is because of various reasons, the primary ones being that cell phone information of every person is a private data, and then, due to ethical and moral reasons, reverse phone search services should not be made publicly available.

You would have often been harassed by plenty of telemarketers trying to sell you insurance or financial products that you do not need. This happens even after you have selected the option on the phone number application form that you would not like to be listed on public databases.

When you sign up such forms, the phone company would ensure that your number is protected in their database, and that it does not show up publicly. This restricts the accessibility of your number to telemarketing companies. They would then have to look for other ways to get your phone number. Just imagine then, what your look would be if there was a database where everyone's phone numbers, including yours was to be publicly listed.

You would never be able to catch a moment's peace. This is the reason why it is required for every reverse phone search company to acquire a license with the government at first. They have to sign sign agreements with service providers as well as the government that they would never make their databases accessible to public.

So, every time you need to do a reverse cell phone lookup, you have to pay a fee. Also, if you are actually trying to get the phone number information of a person, then you would most certainly want the most recent data. The reverse phone search companies that have a reputation in the area ensure that their databases are maintained accurately by incorporating feeds continuously to update their databases.

Also, if you can imagine the total number of phone numbers in the country, then you would have to agree that in order to provide accurate information, the reverse phone search databases would have to be huge. This would require the reverse phone search companies to spend a lot of money on infrastructure, technology, and human resources.

5 Quick Ways To Make Money From Home

With today's economy being what it is, somewhat stagnant; many people are trying very hard to come up with ways to make money from home. The unemployed, the recently downsized, even the retired grandmother need to find ways to earn money from home. Here are a few quick ways to make money from home.

1. Blogging

First, if you are seeking quick ways to make money, and you are a knowledgeable individual, you can start your own blog. The blog needs to be of interest to the public, and some of the blog programs on the internet today allow you to monetize your blog right away. To monetize your blog means to link it to one of the many advertising programs out there. These programs pay you for every click on the ads they place on your blog page or pages.

2. Writing Articles For Online Directories

Another of the quick ways to make money from home is article writing. There are many sites online which offer the opportunity to write about a variety of subjects. Some pay a penny per word, others pay substantially more. Most will base what you are paid on the level of your writing skill. Many will grade several of your articles to determine your average skill level. On these sites, research of the chosen subject is your friend and can lead to higher author ranking, which leads to higher per-word rates. You can see your earnings really add up.

3. Author Your Own Informational Articles

Then there are other sites, think of them as author sites, that allow you to create your own material on whiche subject you choose-complete with pictures or videos should you decide to include them-and that that will then add your approved articles to their directories . These sites pay for page views and advertising clicks, too. You also earn whenever someone downloads one of your articles to use on their blog or other web page. This is another of the quick ways to make money, but not as fast as others.

4. Online Auctions

Then there are those auction sites where you place items for sale. These are some of the quickest ways to make money. People shop online all the time. All you need is a product or some individual items to sell, pictures of these items to upload, a decent description, and decent pricing for the product and for shipping. If you offer decent items at decent prices and shipping rates, you are sure to make some money.

5. Create Your Own Website or Webstore

Make your own online business, either from some online franchise with its own products, or sell your own products or services. If you are a professional writer or transcriptionist, you can help potential clients find your site by placing links on pages or sites you visit regularly yourself. Or open your own online "dollar-type" store.